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Take the #HomeMeansNevadaChallenge

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Home Means Nevada Challenge
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Take the #HomeMeansNevadaChallenge
Pitts Orthodontics launches pay-it-forward initiative to support small, locally-owned businesses

While health care providers, businesses, government, and individuals work hard to defeat the exponential growth of COVID-19, a group of Reno orthodontists hopes to leverage exponential growth differently. On March 18, Pitts Orthodontics launched the #HomeMeansNevadaChallenge to support small locally-owned businesses and encourage others to do the same. “Let us all contribute to the greater good here until normalcy returns,” Dr. Mark Handelin, DDS, MDS said. “Individually, we are strong, but together, as a community, we are unstoppable!”

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A grassroots campaign, the #HomeMeansNevadaChallenge has three main steps:

1)    Purchase gift certificates, food, and other services from small, locally-owned businesses.
2)    Give the items to other community members.
3)    Encourage the recipients to buy new gift certificates, food and other services and give them to another person too.

Organizers of the challenge ask that participants stick to social distancing guidelines and get creative, like ordering gift cards over the phone or online.

"If something like this Home Means Nevada Challenge takes off and people start doing the little things to support other local businesses, this could make a huge difference in us getting back on our feet," said Dr. Pitts.

On Thursday, March 19, Pitts Orthodontics bought gift certificates from Nothing To It Culinary Center and SOAK Nail Spa & Lounge. They challenged Glover Dentistry, The Smile Shop, and Dr. Richard K. Johnson Au.D., ABA, F-AAA at Silver State Hearing & Balance to participate in the challenge next. 

“If we keep this going, it will generate millions of transactions in our community,” said Dr.  Arnold Pitts. “This can be a community saver."

As other people participate in the challenge, they’re also sending video messages, which are posted on Pitts Orthodontics’ Facebook and Instagram pages.

“Let us all contribute to the greater good here until normalcy returns,” Dr. Handelin said. “Individually, we are strong, but together, as a community, we are unstoppable!”

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