Our area is made special by the impressive collection of family-owned stores, local restaurants and skilled artisans sharing so much of their diverse talents and offerings with us. No doubt you’ve walked away from the salon thrilled with a perfect haircut; you’ve likely talked for days about that perfect cocktail from Death and Taxes; maybe you’ve tried to recreate mochi from your favorite night of sushi (wait, maybe that’s just me — my family makes mochi on New Years!).
My point is, we all have our favorite Reno businesses. Right now, they’re doing everything they can just to hang on, just like all of us are. And now there’s a way for you to show them some love and help them make money while you yourself could win gift cards: the #RenoLoveLetter campaign.
Right now, Reno Loves Local is working to create a groundswell of consumer support for Reno businesses, launching contests and initiatives designed to offset the negative effects of the pandemic closures and capacity reductions. The #RenoLoveLetter campaign encourages participants to write “love letters” praising locally-owned Reno businesses you appreciate as a way to gain exposure for these businesses. Not only will participants be entered to win one of 100 gift cards to local businesses, but also the business that receives the most love letters will win a grand prize of its choice of either a business development package or $1,000 in gift cards purchased from their business to be donated to local heroes.
“The Reno Love Letter campaign hopes to show that shouting out the positives and sharing the love with local businesses where everyone can see is incredibly rewarding,” says Michael Tragash, community manager for Yelp. “While we know spending our dollars is most helpful, not everyone is in a position to do so, and many are looking for other ways to show their support without spending. Every little thing, including leaving a review, liking, commenting, or sharing a business’ post, helps, and it's our collective actions as a community that will keep our local businesses top of mind and thriving in the new year.”
The contest is sponsored by the Yelp Elite Squad (YES!) — a diverse and passionate community of local writers, photographers and adventurers who share their experiences at local businesses in reviews and photos that showcase what our community has to offer and guide consumer decisions — and ShortStack, a digital marketing platform that allows parties to create, monitor and manage social media giveaways and contests. The contest requires individuals to enter by writing a #RenoLoveLetter and posting on either Facebook, Instagram (including the @renoloveslocal handle and the #RenoLoveLetter hashtag) or through a form at bit.ly/renoloveletter. Letters are encouraged to include positive experiences from Reno businesses — whether present day or fond memories, favorite products, or even exemplary employees who have gone above and beyond. From your favorite local restaurant to your favorite local workout space, the #RenoLoveLetter campaign is your chance to share the love for local businesses in a way that could help them survive this difficult time.
Locals Supporting Locals
That laugh you share with your favorite hairdresser, the smiles you look forward to at your favorite mechanic, or the family you’ve built at your workout studio may be sometimes taken for granted, but they’re also what give us the warm and fuzzy feelings of community. Repay those feelings by sharing why that business holds a special place in your heart. Most people know how important it is to support locally right now, but some may not realize it is just as easy as supporting the business on social media, sharing a positive review, or sharing your experience with friends and family.
Check out the rules for the contest here. What #RenoLoveLetter will you write?