The Reno-Tahoe community already had enough to worry about this holiday season: A global pandemic; parents working from home; kids distance learning in the next room. And then families were asked to evacuate what should have been their safe havens due to the Pinehaven fire, leaving dozens of families wondering if they would have a home to come back to for the upcoming Thanksgiving holiday.
That’s when Kurt Hoge, president of Reno Type, stepped up in a big way. When he learned about homeowners evacuating, he called the Atlantis Resort Casino Spa and reserved 20 rooms to be used as evacuees of the Pinehaven fire needed.
“The community has been suffering for so long already,” said Hoge. “The pandemic removed the option of opening up rooms in our homes for fire evacuees. We just wanted to make sure those affected had a safe place.”
But Hoge didn’t stop there. He shared about the initiative on social media, encouraging those who could to consider similar purchases on behalf of evacuees. He was able to secure 15 additional rooms from an anonymous donor, procuring 35 total rooms for Pinehaven fire victims.
The Pinehave Fire in the Caughlin Ranch area started on November 17, affecting more than 500 acres of southern Reno and destroying at least five houses. More than 1,000 people were forced to evacuate. As of November 20, the fires were fully contained.
"We were watching the fire all day,” said Janel Walsh, director of business development at the Atlantis Casino Resort Spa. “We know people who have homes out there and I was just amazed when [Kurt] reached out to help. It’s all he wanted to do… help. As we told the guests that someone cared and wanted to take care of their rooms, everyone was just overwhelmed. The guests, our staff…I think he’s an incredible human, and I wish I could be more like him.”
When the Reno Type team is not paying it forward, they’re providing printing, mailing and fine art reproduction services, specializing in imprinted promotional products. The one-stop printing shop has been a staple in the Reno-Tahoe area since it opened its doors in 1979. Learn more about Reno Type at www.renotype.com.
As for Hoge, he's focused on the positive takeaways from a terrifying moment in time.
“I’m elated the fires have been contained, and I’m proud to see the community step up in the way it has,” said Hoge. “It’s a tiny bit of a silver lining in such a dreary moment in history.”