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Local nonprofit brightens community with social media spin

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Local nonprofit brightens community with social media spin
Urban Roots brings back #TheElfHerself for holiday cheer

Most people know the Elf on the Shelf to be a holiday tradition, but Reno nonprofit, Urban Roots, has applied its own spin to the custom with The Elf Herself.

From an adorable outfit to Hanukkah socks and an impressive collection of ugly holiday sweaters, The Elf Herself knows how to warm the hearts of our community during an uncertain time. “Since I was little, my family has said that I embody the Christmas spirit, so I have always wanted to be an elf, and we just made it happen during the holidays last year,” said Sydney Callahan, The Elf Herself and education director at the nonprofit. “Urban Roots indulged the idea as we got deeper into the pandemic, we realized that fun and lighthearted content would be in even higher demand. Hence, we brought my alter-ego back for another year of cheer!”

The Elf Herself is bringing joy through social media. Followers are sharing the posts and commenting with smiling emojis as she unveils new festive hijinks daily. Once the new year arrives, she’ll go back to the “North Pole” but, for now, she’s prancing around the Urban Roots Teaching Farm, tending to community partnerships, promoting buying local this holiday season, and turning root vegetables into ornaments. Finding new and fun ways to encourage children to get excited about healthy eating is Urban Roots’ specialty, so it’s no wonder they’re using the season to put a spin on a familiar concept to connect with children.

Every day of the year, Urban Roots strives to improve the way communities eat and learn through garden based education. It has a history of bringing seed-to-table education to the community through standards-based programming at the Urban Roots Teaching Farm and in Washoe County School District schools. During the holidays, this includes the Elf Herself spreading her own recipes for holiday joy (kale, banana and apple cider smoothie, anyone?). “It definitely started out as a means to share some holiday magic in our community and fulfill my dream of being an elf, but we’re using The Elf Herself to teach the community about sustainability and environmental stewardship by using silliness to encourage them to look at the earth differently,” said Callahan. “Eating healthy and growing things don’t have to be boring. Sharing your message doesn’t have to be boring either.”

Join the fun and head over to Urban Roots’ on Facebook or Instagram to meet The Elf Herself. Who knows…you may just learn fun new ways to bring the outdoors inside and make the seasons a little bit greener.

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